With attention spans at an all-time low, engaging consumers is harder than ever. Join us at Turn it Up where we’ll celebrate the power of audio and discover how it can help you win the battle for attention. Spend the day with top leaders from agencies and brands as we share powerful new ideas, get inspired, and have some fun along the way.
Chief Product Officer Chris Phillips explains how Pandora is harnessing the power of sound to deliver the best experience for listeners, music makers, and advertisers alike. He’ll focus on the ways Pandora is adapting digital advertising trends to the audio marketplace to enable advertisers to capture true audience attention.
Presented by: Chris Phillips, Pandora
Sam Crowther, a pioneer in the understanding and application of sound in media, demonstrates how emotion, delivered through sound, influences us both consciously and subconsciously. Learn how the unique properties of sound and data-driven dynamic personalization can impact effectiveness of brand messages.
Presented by: Sam Crowther, A Million Ads
The audio landscape is constantly shifting. See the latest insights from Share of Ear, the groundbreaking study from Edison Research. Learn about Americans’ audio habits—what they’re listening to, where they’re listening, what devices they’re using—and understand why audio matters now more than ever.
Presented by: Tom Webster, Edison Research
Presented by: Seth Lind, This American Life. Seth is director of operations for This American Life and Serial. He manages distribution, sponsorship, partnerships and special projects for the programs.
Presented by: Seth Lind, This American Life/Serial
The way to Gen Z's heart is through their ears. Gen Z turns to music as an essential part of their day, helping them to better explore and define who they are as individuals and to be more successful in the things they do. Pandora recently conducted a survey of our Teen listeners to find out exactly what makes them tick, how they relate to music, and how they interact with Pandora. Hear what insights we discovered from our Gen Z listeners, and learn tips on how to best market to this emerging generation
Presented by: Liz Lacey, Pandora
We close out the day with a live, on-stage interview and performance by songwriting duo, Marian Hill. Samantha Gongol and Jeremy Lloyd blend blues and bass, acoustic and digital, classic and modern, to produce their one-of-a-kind sound. Act One, the group’s debut full-length album featuring the single “I Want You” is available now. They can also be heard in Calvin Klein’s latest fragrance campaign, featuring Margot Robbie.
